东红中文书店

书名:旅游学概论
ISBN:9787307197824
作者:王宁 编
出版社:武汉大学出版社
出版时间:2018-07-01
开本:16开
纸张:胶版纸
包装:平装-胶订
是否套装:否
【内容简介】

王宁编著的《旅游学概论（英文版）》共八章. 主要介绍旅游与旅游活动、旅游发展、旅游者与旅游 动机、旅游资源与旅游名胜、旅游业与旅游产品、旅 游组织、旅游市场与旅游市场营销.以及旅游影响等 基本理论和基础知识.同时探讨旅游的经济、社会、 文化、环境影响与旅游的可持续发展问题.本书内容 具有科学性、创新性.注重理论联系实际.编写体例 上.每章由学习目标、热身讨论、章节内容、章节小 结、注释、课内讨论、课后练习等部分组成.语言简 明扼要、深入浅出.层次清晰.内容新颖、精炼.

Chapter 1 Tourism and Tourist Activities
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Chapter 2 Development of Tourism
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Chapter 3 Tourists and Tourist Motivations
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Chapter 4 Tourism Resources and Tourist Attractions
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Chapter 5 Tourism Industry and Tourist Product
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Chapter 6 Tourism Organization
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Chapter 7 Tourism Market and Tourism Marketing
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Chapter 8 Impact of Tourism
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